Capital Asset Protection
Tools & Skills
Branding
Social media strategy
Graphic design
Digital marketing
Canva
Branding
Social media strategy
Graphic design
Digital marketing
Canva
In early 2026, I began work managing Capital Asset Protection’s social media platforms. Soon afterward I was asked to update the security firm’s website and begin running social media ads for it. Reformulating its current branding, I’ve been creating graphics and managing comms since. Major highlights include an increase of 30% in followers, 300% in engagement, and 120% in website visits since the beginning of my tenure.
Social Media
On socials, I started with an experimental approach: post a variety of post topics, and see what works. Using that first month of insights, I boiled down socials into a few themes: Data, Values, Insight, and Company Identity. Under data, I collected reports and news articles, making posts based around numbers, trends, and real world crimes. Values demonstrate the values of the firm, primarily its high-touch, dynamic client relationships. Insight shares some of that expert knowledge built over decades. Company Identity shares some of that more personal side, highlighting staff. Other posts include calls for feedback, insights, and more. A selection of graphics are below.
Digital Ads
I created several rounds of Linkedin ads for the firm as well as a short video. These ads went through several rounds of edits based on the metrics of performance during the campaign’s trial period. They are designed to evoke a high click through rate and reach. The video can be found here.
Website
On the website, I have created a new home page alongside pages showcasing the firm’s service areas. Working with CAP admin, I wrote and edited copy for optimal SEO results.
