Pittsburgh City Paper
Tools & Skills:
Social media strategy
Hootsuite/Buffer
Illustration
Graphic design
Social media strategy
Hootsuite/Buffer
Illustration
Graphic design
Pittsburgh City Paper, Pittsburgh’s only alt-weekly newspaper, has been running strong since its inception in July 1991. Brought on board as a Digital Marketing Coordinator, from January to December 2021 I managed the publication’s social media pages (a combined following of 100k+), helped brand several small initiatives, and did some graphic design for social posts and emails.
30th Anniversary Promo
July 22nd, 2021, was Pittsburgh City Paper’s 30th anniversary. Being a largely crowd-funded publication, it was necessary to not only celebrate the event but also use it as a means of fundraising. I was put to the task of designing the paper’s anniversary promo, using the already existing branding and creating several graphics for social media and email.
Month-in-Review Member Newsletter
As my tenure at the paper continued, I was put on a project to work with the Editor-in-Chief on a new membership email. While she was lead on the project and generated the content, I was given the creative freedom to design a newsletter email that showed a more playful, intimate side of City Paper. I also taught myself how to imagemap so that viewed via email, every link in the creative was clickable. I really loved sketching out the City Paper Pigeon! Please click to view the graphic up close — it’s quite long.
