#ProtectSickBabies Campaign
Tools & Skills
Branding
Graphic Design
Adobe Illustrator
Social Media Strategy
Branding
Graphic Design
Adobe Illustrator
Social Media Strategy
#ProtectSickBabies was a Pennsylvania-based campaign that aimed to ensure consistent Medicaid coverage of donor breast milk for medically fragile babies. I joined the campaign soon after it launched in early 2022. In my time working with #PSB, I created basic branding, incorporated that into collateral (social media graphics, one-pagers, stickers, and postcards), and wrote some social media copy. It ended up being a success, culminating in the passage of Owen’s Law in 2024!
