hypogenica
(in progress)
Tools & Skills
Branding
Graphic design
Project management
Project Goals:
Branding
Graphic design
Project management
Project Goals:
- Create a highly professional logo and visual identity inspired by caves & science.
- Create a guide for brand usage that a non-designer can use.
- Integrate branding into collateral — namely a website (in progress)
Hypogenica is a fast-growing biotech startup that hits two industries: carbon capture and industrial chemical manufacturing. Using the startup’s combined expertise on materials science, biochemistry, and cave bacteria, Hypogenica has patented a technology that captures CO2 and feeds it to cave bacteria to produce calcium carbonate (CaCO3).
Why is this significant?
CaCO3 is an extremely important chemical used in manufacturing paint, plastics, paper and more. Meanwhile, its production currently accounts for around 7% of greenhouse gases produced annually worldwide. The process involves massive limestone mining operations, huge coal expenditures to burn the limestone, then more energy usage to ship the finished product around the world — notably the United States.
Hypogenica plays a significant role in changing this market. Not only does it entirely cut out the process of mining and burning limestone, but it actually captures CO2 from the atmosphere in an efficient, continuous process. In addition, it localizes production of such an important chemical, allowing for a more cost-effective, timely process.
...This is all to say, Hypogenica has a stake in our collective future.
Why is this significant?
CaCO3 is an extremely important chemical used in manufacturing paint, plastics, paper and more. Meanwhile, its production currently accounts for around 7% of greenhouse gases produced annually worldwide. The process involves massive limestone mining operations, huge coal expenditures to burn the limestone, then more energy usage to ship the finished product around the world — notably the United States.
Hypogenica plays a significant role in changing this market. Not only does it entirely cut out the process of mining and burning limestone, but it actually captures CO2 from the atmosphere in an efficient, continuous process. In addition, it localizes production of such an important chemical, allowing for a more cost-effective, timely process.
...This is all to say, Hypogenica has a stake in our collective future.